ebaqdesign - Nike tells a story that everyone who has a body is an athlete and you don't have to be a star on the court or the field to earn that
Unravelling Nike's Storytelling Mastery: The Unique Narrative and Hero's Journey that Shaped a Global Brand
![The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/IBZKhK2XC6UcUCx2-Ggnz74KZIM=/1960x1470/cloudfront-eu-central-1.images.arcpublishing.com/prisa/BKZDZY4PVBBW5PB3C4AK52OIDY.jpg)