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OC] The Business of Air: The Jordan Brand brings in billions for Nike and Michael Jordan : r/dataisbeautiful
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How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
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Sonny Vaccaro Brought Michael Jordan to Nike & Changed Sports Branding Forever | The Rich Eisen Show - YouTube
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The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
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